High cost of energy: Nigerian broadcast industry in turmoil, media owner laments, tasks BON

BY TIMOTHY AGBOR, OSOGBO

A media owner, Dr Femi Adefila has lamented the difficulty in keeping up with cost of running broadcast industry following epileptic power supply and rising price of diesel.

Adefila, the CEO of Rave FM and Western Spring Television, Osogbo, disclosed that many broadcast stations are shutting down while the few in operation have been running intermittently.

The media guru who has been nursing the vision of redefining the broadcast territory and contribute to the nation’s Gross Domestic Products, expressed worry that his high hopes are being threatened by Nigerian policies.

He disclosed his worries in a statement he personally issued on Tuesday and sighted by NEWS BOOM NIGERIA.

Bemoaning the rising cost of diesel of which few television and radio stations had to rely on to remain on air, the media manager tasked the Broadcasting Organization of Nigeria to do something urgent to tackle the disturbing development.

The CEO said, “The Nigerian broadcast industry is in turmoil, with the challenges becoming increasingly life-threatening. Many broadcast outfits have either shut down or are operating sporadically. When I ventured into broadcast entrepreneurship in 2015, I had high hopes, energy, and conviction. I aimed to redefine the broadcast landscape in my space and contribute to the GDP. However, it seems that Nigerian policies are thwarting my efforts.

Femi Adefila
Femi Adefila

“I never imagined that a liter of diesel would cost close to 1,600 naira in a country plagued by power shortages. With a population of over 220 million people generating less than 5 MW of power, it costs an average of 400,000 naira to stay on air for twelve hours for a small 2kW transmitter powered radio station operating on a 100kVA generator. How can such stations be profitable or sustainable?

“I understand that this crisis isn’t unique to the broadcast industry; it affects all sectors of the economy. However, as storytellers, we often neglect to share our own struggles. We are like the butcher’s son who feeds on bones.

“I expect the Broadcasting Organization of Nigeria (BON) to defend our industry. I see representatives from other sectors addressing their challenges daily. We provide them platforms for advocacy and help set agendas that spark public discourse. Other sectors benefit from our platforms, yet we remain silent and pretend to be strong.

“The broadcast space is youth-centric and youth-driven. If the government continues to undermine the sector, more young people will join the already overcrowded job market.

“Politicians may see the broadcast industry as meddlesome and disruptive, but it’s our responsibility as practitioners to defend our space before they suffocate it. We must act before they stifle our industry and deprive it of oxygen.”

Author

Leave a Reply

Your email address will not be published. Required fields are marked *